From Frustrated Freelancer to Building a Proposal Tool Used by 10K+ Teams (1 min 40 sec read)

THE BACKSTORY:

Back in 2014, Adam Hempenstall, a freelancer, was done dealing with clunky, boring proposal PDFs.

Clients wouldn’t open them. He never knew if they did. And the whole process felt broken.

So he built a better way: Better Proposals.

What started as a tool to solve his own frustration evolved into a SaaS now doing $435k+ in annual revenue.

THE PRODUCT:

Better Proposals helps freelancers, agencies, and SaaS sales teams create stunning, trackable, and interactive proposals in minutes.

Why use it?

To send proposals that:

• Look professional
• Can be signed digitally
• Are tracked in real-time (open/read/signed)

Who uses it?

Freelancers, Agencies, SaaS sales teams, Consultants

How it works:

Choose a template → Customize → Send → Track it live.

You'll know exactly when a client opens your proposal and what they viewed.