From One Developer’s Frustration to a SaaS Powering 600,000+ Users (1 min 50 sec read)

THE BACKSTORY:

In 2010, Turkish developer Umut Muhaddisoğlu spotted a gap in the market: reliable and affordable website uptime monitoring.

Most tools at the time were either too expensive or too complex. So, he built his own.

What started as a simple side project soon took off.

Without any outside investment, UptimeRobot expanded to over 600,000 users in six years.

THE PRODUCT BREAKDOWN:

UptimeRobot is a website monitoring tool that regularly checks the availability of websites, servers, and APIs, enabling users to promptly detect downtime and improve performance.

Why use it?

To ensure your website or app is always accessible, get real-time alerts when it’s not, and act before users even notice.

Who uses it?

Developers, IT teams, marketers, SaaS businesses, basically, anyone who relies on staying online.

How does it work?

Set up monitors for your URLs. UptimeRobot checks them every few minutes and sends alerts via email, SMS, or tools like Slack whenever something goes wrong.

THE GROWTH STRATEGY:

UptimeRobot grew through a smart mix of:

Freemium model: A generous free tier helped attract a massive user base.