How This Underdog Visual Tool Is Beating the Big Names and Making Millions? (1 min 25 sec read)

THE BACKSTORY

Kaspars Dancis, a Latvian entrepreneur and SaaS veteran, was constantly working with product flows, wireframes, and brainstorming docs.

But existing tools like Lucidchart and Miro felt slow, bloated, and over designed for what he needed for rapid product thinking.

So, in 2017, he and co-founder Steve Schoeffel built Whimsical: a fast, unified canvas for product ideation and collaboration.

THE PRODUCT:

Whimsical is a fast, all-in-one visual collaboration tool for wireframes, flowcharts, mind maps, and docs built for product and design teams.

Who uses it?

• Product managers mapping user journeys
• Designers wireframing interfaces
• Founders scoping MVPs
• Remote teams ideating together in real-time
• Used by Stripe and thousands of fast-moving teams globally.

How to use it:

• Choose a format: wireframe, flowchart, mind map, doc, or sticky notes
• Build quickly with drag-drop and keyboard shortcuts
• Share with your team to co-create or embed boards and other elements in tools or websites