They Said “Google Sucks” and Built This SaaS Instead (1 min 45 sec read)

THE BACKSTORY:

In 2018, Paul Jarvis and Jack Ellis were tired of bloated analytics tools, especially the privacy-invasive ones like Google Analytics.

So they built their own: lightweight, fast, and privacy-focused.

What started as a weekend project grew into a sustainable, profitable business with thousands of paying customers.

THE PRODUCT:

Fathom Analytics is a simple, privacy-first website analytics tool.

Why use it?

✔️ Simple UI

✔️ GDPR-compliant (no cookie banners)

✔️ Fast and lightweight

✔️ Doesn’t compromise user privacy

Who uses it?

Creators, indie hackers, bloggers, SaaS companies, anyone who values simplicity and privacy.

How it works:

Add one script to your site. That’s it.